Confused about which app to choose among native, hybrid and web for your business?

Developing an app for your business but confused in native, hybrid and web applications. Business, branding, technical, design, marketing all of these have a crucial impact towards the success of your app. They also carry consequences in case you make the wrong decision. The most expensive ones in app development are certainly the technical ones.

Points to consider before choosing an app type?

To develop an app for your business one must first consider the target audience and the type of app which will depend on many factors. Before we get to these let’s first cover some of the key differentiation between native, hybrid and web applications:

  1. Programming languages they are built in. This can vary from native device languages such as Switch and Java, to web based technologies with HTML, CSS and JavaScript.
  2. Access to native device APIs. This implies the ability of the app to use the device’s native features and other available APIs.
  3. Distribution method. This defines the channel through which the app will be findable – app stores or web.
  4. Multi-platform support. This simply means that different app types have different abilities to run on iOS and Android.

Now lets see what is the general difference between native, hybrid and web applications.

Native apps

The simplest definition for native apps is that they are developed for specific devices, in a platform-specific programming language – meaning that an app developed for iOS won’t exist in the Google Play Store or work on an Android phone.

Hybrid apps

Hybrid mobile apps sit exactly between native apps and web apps. They have a feel of a native app because they are downloadable from an app store and live on your home screen, but they rely on rendering in a browser that’s embedded inside the app.

Web apps

Web apps are simply websites that ‘feel’ like an app because of their interactivity and functionality. They are served through the internet, they run in browsers and cannot be downloaded to a mobile device like native apps can.


These three app types each have their own advantages and disadvantages, and your decision will impact the growth of your business. That’s why the key of this process is understanding your assets and limitations and to use them in order to take the best output in the form of your app.

And after you’ve considered your options and made your decision, it’s crucial you work with developers that can visualize your idea and bring it to life on your budget and according to the core goal of your business. It is important to work with a team that is knowledgeable and experienced in the exact technology that supports your choice so your app can achieve its full potential.

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