Why mobile apps are better for your business ?

Smart phones had become an integral part of our day to day life. And when we are talking about smart phones all one could think is a lot of fun and necessary apps to have on our device. From social apps to learning tools everything is just a tap away. This increased demand and interest of user in mobile phone application is very well analyzed by various businesses. From street vendors to multiplex cinema mobile apps are now an integral part of every business irrespective of their size and industry. Mobile app can be a trigger to expand your reach to customers. However there is always a confusion whether a website will be a better option for a business rather than app or not. So, here are some of the reasons why one should choose mobile apps over website anytime.

Personalization

If you have a product which user will need on a regular basis then an app is the best option to engage the audience as mobile apps allow user to personalize it according to their preferences.

Push notifications

Push notifications are the best way to engage the audience and increase the click-through rates of your product. The ability of mobile apps to send instant, non-intrusive notifications to users is so desired that it is one of the major reasons why many businesses want to have a mobile app in the first place.

Popularity

Apps are more popular among users than website without any doubt because of all the obvious reasons.

Making use of device features

If your product needs to access a particular feature of the device of user like camera, gallery, etc. then apps proved to be more handy then the websites.

Speed

If speed is a critical point of your product and you don’t want to lose your audience because they can’t bear that buffering so u should definitely go with the mobile application. The reason for this is that mobile apps store user’s data settings locally on the phone – Web apps on the other hand download the data from servers thus mobile apps are faster.

Interactive

Mobile apps are more interactive to the user. So if you have a product like a game or something where user interaction and overall appearance is what concerned you more then a mobile app is the best option for you.

Offline access

Mobile apps allow user to access basic content and functionality in the offline mode which is not that much possible on websites despite of their caching ability.

 

– By Zeba Chaudhary (3rd Year, Krishna Engineering College)

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